Public Image
How the world sees Rotary — and how we tell our story. The District 1160 Public Image hub: training, brand assets, the EPIC Award programme, and a direct line to the comms team.
Stronger Public Image, stronger Rotary
Every club in District 1160 is doing work worth talking about. When we share those stories well — with consistency, professionalism, and the right brand — communities engage, partners join, and members come through the door. That’s what Public Image is for.
Our approach
Let the work speak. We don’t tell people Rotary is amazing — we tell them what happened: how many people were helped, what was built, who showed up. The impact speaks for itself. Be consistent: we use Rotary’s brand guidelines so that when people see Rotary, they recognise it. Make it easy: we provide clubs with templates, training, and resources so every club can tell its story effectively.
Nine ways into the work
From the EPIC Award programme to the official Rotary Brand Centre — here’s where to start, whether you’re a brand new club PI Chair or a seasoned communicator looking for the next tool.
Public image resources
Awards
Recognising clubs and individuals who go above and beyond in telling the Rotary story.
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Image Copyright Checker
Upload an image and we'll check it for copyright red flags — watermarks, stock photo signatures, brand logos — using AI analysis. Instant results, free for every Rotarian.
Learn morePublic Image Team
Supporting clubs across Ireland with communications, branding and PR.
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Resources
Everything your club needs to tell the Rotary story — logos, templates, guides and tips.
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Tone of Voice
How Rotary in Ireland sounds — a quick reference for anyone communicating on behalf of a club, consistent with Rotary's global voice.
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Submit a Story
Tell the District about something your club just did. We'll consider it for the District newsletter, the website, and our social channels.
Learn moreBrand Design Review
Send your draft artwork to the District Public Image team and we'll check it for brand compliance — free, fast, before it goes public.
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EPIC Award
Excellence in Public Image Coordination — a year-long programme that turns ad-hoc PR into a sustainable Public Image practice aligned with
Learn moreNeed something else? Just ask.
If your club has a Public Image question that isn’t answered here — from running a launch event to navigating a media enquiry — reach out to the District Public Image team. We’re here to help.